Thursday, July 16, 2009

The Importance of Offering a Warranty

All customers are familiar with the idea of a warranty. A warranty allows the customer to make a purchase that he may otherwise be unsure of because it lets him try out the product with very few risks. Businesses may offer warranties to convince sure unsure customers that it’s worth it to try out their products. However, a warranty is more than just a way of enticing potential buyers to become your customers. A warranty is also a promise that the business makes to its customers. A warranty is something that a good business offers in order to establish trust.

The purpose of a warranty is to let the customer know exactly what to expect from the product that he or she is buying. It is a promise to the customer that he’ll get what it is that he wants from the product. It’s a guarantee that if he doesn’t get what he wants then he’s going to be able to get his money back or to get the product repaired in a way that will make the product more to his satisfaction. When businesses offer warranties, they are telling the customer, “I promise to be honest in my dealings with you” and they detail how they’re going to do that.

Maverick Hammers believes in the value of the warranty. We believe that we offer great products that customers are going to be happy to have. We believe in this so much that we promise our customers that they’ll get what they were told they’ll get or they’ll have a warranty in place to protect them. Offering a product warranty is one of the ways that we try to build trust with our customers. Honoring our warranties helps us to maintain that trust.

One example of a transaction with a customer that occurred recently was the purchase of 8 Maverick Hammers by Arturo Barranco Maquinaria of Mexico for the company's rental fleet. This company purchased a variety of our hammers ranging from 1,000 ft lbs to 6,000 ft lbs. They chose Maverick Hammer models 1500HSP, 4750HSP, 5250HSP and 8250HSP to expand the fleet. Their purchase comes along with a three year warranty. This is our promise to the company that they’ll get what they ordered and that they’ll be able to use it as intended for at least three years. It is our promise that we will do our best to make sure that our customers are happy. That’s what a warranty is really all about.

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